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Advertising is speech. It's regulated because it's often effective speech.

~ Jef I Richards ~
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Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.

~ Jef I Richards ~
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Advertising is the 'wonder' in Wonder Bread.

~ Jef I Richards ~
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Advertising is totally unnecessary. Unless you hope to make money.

~ Jef I Richards ~
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Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

~ Jef I Richards ~
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Braggin' Is advertisin'

~ Jef I Richards ~
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Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.

~ Jef I Richards ~
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Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.

~ Jef I Richards ~
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Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

~ Jef I Richards ~
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I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

~ Jef I Richards ~
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I suspect that there is no other single profession that does more to contribute to our annoying linguistic convolutions than advertising, unless it's politics.

~ Jef I Richards ~
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I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

~ Jef I Richards ~
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If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

~ Jef I Richards ~
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In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

~ Jef I Richards ~
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Internet advertising will not replace traditional media, it will compliment them.

~ Jef I Richards ~
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Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

~ Jef I Richards ~
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It takes an ad to do that well.

~ Jef I Richards ~
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The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

~ Jef I Richards ~
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The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

~ Jef I Richards ~
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There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

~ Jef I Richards ~
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